DIAMONDS IN THE COAL
gratitude and the freedom of music

this is a letter of gratitude.

When i started pursuing music last year i was well aware of the turmoil the industry had gone through. we all know what has taken place over the past ten years with the introduction of the digital music era and I knew that in order to be successful in this modern age of music i would have to offer more than just music. because music is free. the game has changed. Music was once defined by the package. but now the package is irrelevant to the listening experience. And what is left after the package is obsolete is something amorphous, something intangible that one doesnt really have to pay for. like air or water. So i made my merchandise and my t-shirts and started developing my new clothing line..and all that is fine and dandy, and definitely subsidies my business.

but after all is said and done i am here for the music. to tell my stories with a song and hopefully connect with folks on a personal and emotional level that makes a difference for them. As much as i work with other mediums, in the end i am most proud of the songs i write and how they touch people. 

This is where my gratitude comes in. Because knowing that music is free means that every time one of you purchases one of my tracks what you are really saying is that you believe in me. that you are willing to spend that extra dollar to show your pledge even when you dont have to. And i am so thankful that you do. because i know you dont have to. i know you could easily rip the song from the bandcamp website, or have one of your friends email you the track, or any number of other ways that music is passed back and forth. believe me i do it all the time. its just a part of our culture.

but YOU buy it.  this proverbial donation towards my career is a gift far beyond the dollar amount. On rare occasions i buy the music of independent artists simply because i want to show them my support. and i know that each time you purchase a song, that is what you are doing. you dont have to. but you do. 

so thank you. for buying my music. i sometimes cant believe i am actually doing this business of music after so many years of being afraid to take it on. but i am. and You make it possible.

And just to be clear, i dont resent people that get my music for free. go for it! pass it around! i want lots and lots of people to hear me and if sending someone a downloaded track via email or burning someone a cd is going to introduce a new fan to my music then by all means share it. I am a product of the modern world and have a very clear awareness of this freedom of music (and the need for a new artist to share their music freely as a promotional tactic).

but when and if you do buy it, know that i am deeply and forever grateful. 

I look back on what i’ve accomplished with my fans and i am just amazed. Daylight breaks was the first fan-funded and produced video i ever did, and it is now in the running to be one of logo’s top ten videos of the year!

( VOTE FOR IT HERE. AGAIN AND AGAIN: http://bit.ly/ac1UFN )

 that is incredible! it is along side videos from artists who have huge industry support and millions of fans, and yet there it sits, side by side.  a proud symbol that i can pave my own way and create a career without the huge capital injection of a major label. So thank you. for every song you have downloaded, for every donation to my various projects over the past year, and for the continuing support in all its forms. music is free. and that makes each song you buy ever so much more meaningful. i dont take that for granted and i never will. thank you.

  1. cassidyhaley posted this